Money back,
where it belongs.
We're a new-age record label born in Pretoria — built on a simple idea: the people who make the music should keep most of what it earns.
Our story
Started in the capital, built for the artist.
Money Back Records started where so much South African music does — in a Pretoria bedroom studio, late at night, with more talent than budget. We watched gifted artists pour their lives into a record, only to hand the lion's share of it to platforms and middlemen.
So we built something different. A label where fans can buy music directly from the people who made it, or stream it on demand — with the value flowing back to the artist, not away from them.
New-age doesn't just mean new sound. It means a new deal.
What we stand for
Three principles that shape every release, every deal, every decision.
Fair pay
Transparent splits and direct sales mean artists keep the majority of what their music earns. No hidden cuts.
Local first
Rooted in Pretoria and the wider Tshwane scene — championing the sounds of the new South Africa to the world.
Built to last
Own your music forever. We back ownership over rental — no expiry, no lock-in, just the music you paid for.
The journey
The idea
Founded in Pretoria with a mission to flip the record-label model and put more money back in the artists' pockets.
First signings
Our first artists join the roster across hip-hop, amapiano, afro-soul and R&B — the full spectrum of the new Tshwane sound.
Direct to fans
We launch the buy-direct and stream platform, letting listeners support artists without the middlemen.
Beyond Pretoria
Growing the catalogue, the roster and the reach — taking the Money Back model across South Africa and the continent.